Marketing Management Analytics (MMA) Launches Product Assortment and Introduction Service - AssortView for Retailers and Manufacturers "Improve assor
Wilton, CT (PRWEB) April 15, 2008 -- Marketing Management Analytics, Inc. (MMA), www.mma.com, the pioneer and innovator in marketing effectiveness, today announced the introduction of AssortView, a service to help retailers and manufacturers make better decisions about product selection and new product introductions to drive category growth and profitability.
With retail shelf space at a premium, companies must decide which products to drop, keep or add. All too often, new products or line extensions just cannibalize existing products resulting in minimal incremental sales or profits.
MMA's AssortView provides retailers and manufacturers with the optimal product assortment for true incremental growth and profit.
"It seems as if there are millions of brands and products on our shelves these days. The question of whether a product should be dropped, kept, or added to the shelves is extremely difficult for retailers and manufacturers, " said Rishi Bhandari, Vice President and Practice Lead at MMA. "Understanding the relationship between products while balancing incremental sales and cannibalization from new product introductions is critical to driving category growth. MMA has developed this approach to help manufacturers and retailers develop optimal assortment plans to achieve their revenue and profit targets."
AssortView helps retailers and manufacturers make decisions on three critical challenges:
· Identify the most profitable assortment of products
· Understand the impact of product introductions and product interactions on the overall category
· Understand the most important/least important factors that drive a consumer's purchase decision.
"For retailers and manufacturers, AssortView offers complete flexibility by being 'data-agnostic,' " said Ed See, MMA President. "With AssortView companies can use survey, panel or scanner data at the store, market or account level and make the optimal category decision."
Two versions of AssortView are available: one for retailers and another for manufacturers.
The proprietary technology was developed by Dr. Ashish Sinha, a professor in the School of Marketing and International Business, Victoria University of Wellington, NZ.
About Marketing Management Analytics, Inc. (MMA)
Since 1989, MMA has helped decision makers from some of the world's largest companies, overcome the latest marketing challenges and improve the impact of their working dollars through quantitatively-based consulting services. MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA has been a unit of Aegis Group, PLC, London (AGS.L) since 1997. For more information about other MMA services, visit http://www.mma.com.
###
Related Articles:
JellyBasket - Order Palmalito guava jelly by the case or gift basket!
Palmetto Canning Co., Inc. - Contract Packaging in glass or plastic for sauces, marinades, and other food products
CareMetix, Inc. - Contract Packaging for tube filling, form fill and seal, wet or dry chemical products including polyvinyl packaging.
Medical Device Manufacturer, APEC, Announces ISO 13485:2003 Certification
APEC, a contract manufacturer for the medical device industry, achieved ISO 13485:2003 certification for implementation of a quality management system at their Baldwin Park, CA manufacturing facility.
America Hears, Manufacturer and Distributor of Digital Hearing Aids, Hires New Audiologist
Susan Homitz, M.S. F-AAA, Joins the America Hears Team.
Kitchen Design Firm Leads Sales for Top Custom Cabinet Manufacturer
Signature Kitchen & Bath Design #1 Omega Dealer in South Bay Area.
PC Magazine Readers Rank Oki Data Americas as #1 Color Laser Printer Manufacturer: Company Also Ties for Highest Overall Score Across All Printing
Oki Data Americas, which markets its products under the OKI(R) Printing Solutions brand, today announced that PC Magazine readers ranked it the #1 color laser printer manufacturer in the publication's 2007 Reader's Satisfaction Survey. The company also tied for the highest overall score across all printing categories.
Air Dimensions Inc, a Highly Respected Diaphragm Pump Manufacturer, Introduces New Corrosion Resistant Options for Its Dia-Vac Sampling Pumps
Air Dimensions Inc.'s new diaphragm pump is capable of sampling corrosive emissions for vacuum, flow or pressure applications within the environmental or process control industries. They are 100 percent oil free, leak free and contamination free -- simply the best in vacuum pump solutions.
Form Filler and Password Manger Toolbar Allows Users to Export Their Form and Password Information to Other Computers, or Portable USB Keys
PBHLLC, a developer of online marketing software and IP Marketing Concepts, Inc., an online marketer, announced new upgrades for the BizForm Bar toolbar. Targeted to both business and home users, the toolbar has many productivity improvement features designed to help manage passwords and automatically fill out forms, protect against unauthorized access while users are away from their computer and provides the security of keeping their data fully encrypted.
Rear-Vision Equipment Manufacturer Earns ISO 9000 Certification
Intec Video Systems Reaffirms Commitment to High Quality and System Reliability with ISO 9001:2000 Registration
Pew Manufacturer Essential Element of Brilliant Sanctuary Design
For precision placement of church pews, selection of a properly accommodating church furniture manufacturer is the schematic design stage that nets a perfect sanctuary.
Patented Innovative Product Seeks A Manufacturer or Angel Investor (See It On YouTube.com) (Recession Proof)
A patented, recession proof product needs a manufacturer. The product has multiple huge markets and low manufacturing costs. It sells great in good times and during economic down turns, the product actually becomes more appealing to millions of consumers.
Tekscan, Leading Pressure Sensor Manufacturer, Now Offering Fuji's Digital Analysis System
Tekscan, Inc., leading manufacturer of real-time pressure mapping systems and force sensors, is pleased to announce a new addition to its product line: the Fuji Digital Analysis System for Prescale. The measurement data produced by the Digital Analysis System provides Prescale film users with concrete, quantifiable engineering units to support their peak pressure measurements. It is ideal for those whose data needs extend beyond visual assessments of color variation and pressure patterns on the film itself, and who need static pressure measurement data.