Leading Shirt Manufacturer To Present New Case Study At RFID Journal--AAFA Apparel & Footwear Summit

New York, NY (PRWEB) July 25, 2007 -- RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, and the American Apparel and Footwear Association (AAFA), the leading trade association for the apparel and footwear industries, announced today that Esquel CIO Bridget Chan will present for the first time a case study at the second annual RFID Journal--AAFA Apparel & Footwear Summit, which will be held Aug. 20-22, 2007, at the Metropolitan Pavilion in New York City.

"RFID is becoming a critical technology for companies that want to compete in the highly competitive global apparel and footwear market," said Chan. "RFID Journal--AAFA Apparel & Footwear Summit is the only event in the world where companies can learn how to deploy the technology successfully in this market, so Esquel is pleased to be part of the event."

Esquel, one of the world's leading producers of cotton shirts, is using RFID extensively in its operations for cotton inventory management and tracking work-in-process. It is also participating in a major Electronic Product Code trial involving the monitoring panel shipments between Hong Kong and China. Chan will present a case study that details the internal benefits Esquel is achieving, as well as the results of its groundbreaking supply chain pilot with EPCglobal and supply chain partners.

"We're very excited to have Esquel presenting a case study at RFID Journal--AAFA Apparel & Footwear Summit," said Mark Roberti, founder and editor of RFID Journal. "The company is well ahead of most in terms of using RFID for inventory management, manufacturing and supply chain management, so attendees will really benefit from hearing about Esquel's experiences."

The focus of this year's conference is how to increase sales and cut costs with RFID. The event opens with an RFID Journal University preconference seminar that offers an introduction to RFID tailored to the apparel and footwear industries.

Chan joins a roster of leading early adopters speaking a the RFID Journal--AAFA Apparel & Footwear Summit. The keynote address will be delivered by Bill Holder, CIO of Dillards, who will explain the work Dillard's has been doing to determine where RFID can deliver value in the company's supply chain.

Among the other featured speakers are:

* Neco Can, cofounder of the Industry Standard, an RFID-enabled boutique

* Nick Tentis, Managing Director, Nick Tentis, a British designer using RFID to enhance the shopping experience

* Frank Cornelius, RFID Project Leader for New Balance

* Götz Pfeifferling, CIO, Lemmi Fashion, a European apparel company that has expanded the use of RFID throughout its operations

* Philip Calderbank, Director Global Marketing RFID & Security, Avery-Dennison RFID

* Kay, Marshall, RFID Practice Leader, Kurt Salmon Associates

* Patrick Javitt, Apparel Representative, EPCglobal

* Mark Roberti, Editor, RFID Journal

"This is the only event where apparel and footwear companies in the United States, Europe and Asia can learn from early adopters how to realize the benefits of RFID to improve the way they manufacture, ship and sell apparel and footwear products," said Mary Howell, VP of industry relations for the AAFA. "It's the one place where executives in the apparel and footwear industries can get objective information about a much-hyped new technology and see exactly how it can and can't help them improve the way they do business."

The conference is produced by RFID Journal in partnership with the American Apparel & Footwear Association.

Hear from industry leaders and learn how your company can benefit from RFID at the most important technology event for the apparel and footwear industry. Save with advance registration discounts when you register by August 17. For more information please go to the RFID Journal - AAFA Apparel and Footwear Summit website at www.rfidjournalevents.com/apparelsummit or contact Attendee Registration ApparelReg@rfidjournal.com, 631-249-4960

About RFID Journal

RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.

About the American Apparel & Footwear Association

The American Apparel & Footwear Association represents key issues and interests impacting the country's leading apparel, footwear and other sewn-products companies and their suppliers. The AAFA's mission is to promote and enhance its members' competitiveness, productivity and profitability in the global marketplace by minimizing regulatory, legal, commercial, political and trade restraints. The organization represents its members before all branches of government to advance essential legislative, international trade and regulatory objectives. Its efforts promote a favorable environment for the advancement and exchange of best practices and technological innovations, while helping ensure that employees within the sewn-products industry are treated with fairness and respect. www.apparelandfootwear.org

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